Requirements for Making a Nutrient Content Claim
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All aspects of food labels and advertisements are considered in the overall impression attributed to food products. Nutrient content claims that appear on food labels or advertisements contribute toward this overall impression. For this reason, nutrient content claims must comply with the General Principles for Labelling and Advertising.
The FDR generally prohibits, in labelling or advertising, express or implied representations that characterize the energy value of a food or the amount of nutrient contained in the food (i.e., it is not permissible to make a nutrient content claim) [B.01.502(1), FDR]. However, these regulations also provide the following exceptions to this overall rule:
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