Advertising Requirements for Nutrient Content Claims
Nutrient content claims that are presented in any form of advertising must meet all applicable conditions listed in the tables in Specific Nutrient Content Claim Requirements.
Media-specific requirements vary, depending on whether:
- the advertisement is for radio or television;
- the advertisement is for other types of media;
- the advertisement is placed by the manufacturer; or
- the advertisement is placed by someone other than the manufacturer (i.e. a third party).
The Decision Trees for Nutrient Content Claim Advertising Requirements below provide a tool to aid in identifying advertising requirements of nutrient content claims.
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