Advertising Requirements for Nutrient Content Claims

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Nutrient content claims that are presented in any form of advertising must meet all applicable conditions listed in the tables in Specific Nutrient Content Claim Requirements.

Media-specific requirements vary, depending on whether:

  • the advertisement is for radio or television;
  • the advertisement is for other types of media;
  • the advertisement is placed by the manufacturer; or
  • the advertisement is placed by someone other than the manufacturer (i.e. a third party).

The Decision Trees for Nutrient Content Claim Advertising Requirements below provide a tool to aid in identifying advertising requirements of nutrient content claims.

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