Denomination: 'Magic'
Botanical Name: Medinilla
Applicant/Holder: Corn. Bak B.V.
Dorpsstraat 11-B
NL-1566 AA
Breeder: Nicolaas David Maria Steur, Corn. Bak B.V., Netherlands
Elly Bak, Corn. Bak B.V., Assendelft, Netherlands
Agent in Canada: BioFlora Inc.
38723 Fingal Line
R.R. #1
St. Thomas, Ontario
N5P 3S5
Tel: 519-631-6241
Application Date: 2012-10-12
Application Number: 12-7764
Grant of Rights Date: 2014-11-27
Certificate Number: 4970
Grant of Rights Termination Date: 2032-11-27

Variety Description


PLANT: lignified shrub
STEM: dark green, lignified parts are brown, winged

LEAF: decussate arrangement along stem, two per whorl
PETIOLE: brown green on upper side, dark red purple on lower side
LEAF BLADE: dark green (darker than RHS N137A) on upper side, dark green (more green than RHS 144A) on lower side, sunken veins, red purple veins on lower side, elliptic shape, concave in cross section, recurved along longitudinal axis, undulate margin is entire, acuminate tip

INFLORESCENCE: hanging panicle, two bracts per whorl, mean of 85 flowers in biggest panicle
PEDUNCLE: brown purple (RHS 187A), round in cross section
BRACT: brown purple (RHS 187A) with green margin, narrow elliptic shape, concave in cross section, entire margin, acute tip
PEDICEL: brown purple (RHS 187B), round in cross section
SECONDARY PEDICEL: purple (RHS 61B), round in cross section
FLOWER: mean of 23 mm in diameter
CALYX: coalescent type, ovary enclosing, dark purple red (RHS 60B), no lobes
COROLLA: four to five petals, papery, arrangement is not touching
PETAL: white (RHS NN155D), elliptic shape, assymmetrical, concave in cross section, straight along longitudinal axis, entire margin, obtuse tip
STAMEN: yellow, straight along longitudinal axis
ANTHER: mainly yellow, elongated with a hair-like purple thread
STYLE: white, straight along longitudinal axis, recurved at distal end
OVARY: inferior placement, purple (RHS 61B), round shape, flattened tip

Origin & Breeding History: 'Magic' was bred and developed by the breeders, Nicolaas D.M. Steur and Elly Bak, employees of Corn. Bak B.V. in Assendelft, Netherlands. It orginated from a controlled cross conducted in November 2008 between two numbered proprietary selections. Seedlings were selected in November 2010 from the resulting progeny based on their flower colour, number of inflorescences per plant, plant size, leaf size, and plant growth characteristics. 'Magic' was selected for commercialization in June 2011 and first propagated using asexually reproduced by cuttings in July 2011, in Assendelft, Netherands.

Tests & Trials: The detailed description of 'Magic' is based on the UPOV report of Technical Examination, application number 2011/2822, purchased from the Community Plant Variety Office in Angers, France. The trials were conducted by Naktuinbouw in Roelofarendsveen, Netherlands, in 2012. Colour determinations were made using the 2007 Royal Horticultural Society (RHS) Colour Chart.

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Medinilla: 'Magic'

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